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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Helen E. Katz


The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realiti



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Toward a 21st-Century School Library Media Program


This collection of enlightening and stimulating articles, written by some of the most important figures in school librarianship, demonstrates how teacher-librarians, classroom teachers, and administra


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